Why BEAR?

Bear’s story starts from a simple need to find a replacement for chocolate, biscuits and sweets. As a personal trainer Hayley was confronted by people struggling to find a tasty treat that wasn’t unhealthy.Hayley searched the world for a healthy alternative. She named it Bear after an article published in January 2009 about Bears in the wild. The story sounded so familiar to the people she was meeting. The article studied Bears that had grown up in the wilderness and Bears that have drifted into cities to forage. The city slickers got most of their food from bins behind fast food joints and the like. This made them 30% fatter than their wild bear friends. They were also 30% less active and sadly all the city bears were also dead by the age of 10, whilst over 60% of the wild bears made it past this age.

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